For DTC & E-commerce
Performance Creative & Brand Design for DTC Brands
Creative fatigue is structural. Meta and TikTok throttle ads before CTR visibly drops — weekly refresh is the minimum. Dedicated performance creative strategists and designers who keep your funnel fed, from $2,800/mo.
The DTC Creative Bottleneck Is Killing Paid Performance
Algorithm-driven platforms penalize ad fatigue before you see it in CTR. The only solution is a systematic creative refresh operation — not a freelancer on demand.
Weekly
minimum refresh cadence
Weekly or bi-weekly creative refresh is now the operational minimum for DTC brands.
60–80%
video demand YoY
Video/motion creative demand growing 60–80% year-over-year across DTC brands.
20–30%
revenue from email
Well-run DTC brands generate 20–30% of revenue from email and SMS.
25%
of Design targeting
DTC/e-commerce is tied with SaaS as the largest design outsourcing segment.
How DTC Brands Use LatAm Scalers
Ad creative fatigue
Meta and TikTok throttle ads before CTR visibly drops. A dedicated performance creative team ships new concepts weekly — 30–50 variations per month — to stay ahead of the algorithm.
Revenue plateau at $10–50M
At this revenue stage, the creative bottleneck is volume and velocity, not quality. Weekly refresh cadences require dedicated designers who understand performance creative frameworks.
Email/lifecycle design
Email drives 20–30% of DTC revenue. Lifecycle designers who produce Klaviyo flows, campaign templates, and A/B testing assets tied to retention metrics.
Brand and packaging scale
Growing from DTC-first to retail channels? Packaging designers who understand print specs, retail shelf requirements, and brand consistency across SKUs.
The Performance Creative Pod
Our DTC-specific team configuration — built to run the systematic creative operation that scaling brands need.
Seat 1
Performance Creative Strategist
Analyzes ad data, develops creative angles, writes briefs, and owns creative testing framework.
Seats 2–3
Performance Designers
Produce static ads, carousel formats, and landing page creative at high volume under strategist direction.
Optional
Video/Motion Specialist
UGC-style video, Reels/TikTok edits, and product content for video-first ad formats.
Full pod: $8,000–$12,000/month — vs. equivalent US-based team at $200,000+/year. See full pod details →
DTC Design Roles We Place
Performance Creative Strategist
Weekly ad refresh cycles, hook testing, creative analysis, and Meta/TikTok format optimization.
View role →
Motion Graphics / Video Specialist
UGC-style video, Reels/TikTok edits, product demos, and lifestyle creative. 60–80% YoY demand.
View role →
Brand/Visual Designer
Brand identity, packaging direction, email templates, and visual system consistency across channels.
View role →
Packaging Designer
DTC-specific packaging design — unboxing experience, retail-ready artwork, and brand extension.
View role →
Performance Designer
Static ad creative, landing page design, and CRO-focused visual execution under creative strategy direction.
View role →
Tools Your DTC Creative Team Will Use
Adobe Photoshop / Illustrator
Static ad creative, packaging artwork, and brand asset production.
Premiere Pro / After Effects
Video editing, motion graphics, UGC-style content, and product reels.
Figma
Email template design, landing page wireframes, and digital ad formats.
Klaviyo / Email SP
Email and SMS template design with lifecycle flow context.
CapCut / DaVinci Resolve
Fast-turnaround short-form video for TikTok, Reels, and Stories.
Canva Pro
High-velocity asset production for teams running 100+ variations per month.
Pricing Guidance
Individual DTC designers from $2,800–$4,000/month. Full Performance Creative Pod at $8,000–$12,000/month. All month-to-month with free replacement guarantee.
See how pricing worksFrequently Asked Questions
What is a performance creative strategist and why does my DTC brand need one?
A performance creative strategist analyzes ad performance data, develops creative hypotheses (angles, hooks, formats), and directs designers to produce winning variations. They bridge creative and media buying — turning ad account data into a systematic creative refresh process. Without this role, creative decisions are guesswork. With it, you run systematic tests that compound over time.
How many ad variations can your team produce per month?
A dedicated performance creative team (1 strategist + 2 designers) typically produces 30–60+ static and video variations per month. Production volume scales with the team configuration.
Can your designers produce video and UGC-style content?
Yes. Our video/motion specialists produce UGC-style video, product reels, and short-form content in TikTok and Reels formats. Video/motion demand has grown 60–80% YoY in DTC, and it's a core part of our placement capacity.
How do your designers integrate with our creative and media teams?
They embed directly in your workflow — receiving creative briefs from your strategist or media buyer, delivering assets in your preferred formats, and participating in creative review cycles. Tool stack: your chosen platforms.
What does a performance creative team cost?
Individual performance designers start at $2,800–$4,000/month. A full Performance Creative Pod (strategist + 2 designers) runs $8,000–$12,000/month — vs. a US-based equivalent team at $200,000+/year. All month-to-month.
Ready to Build Your DTC Creative Engine?
Book a call to discuss your ad volumes, platforms, and creative refresh needs.
Month-to-month · Free replacement guarantee · No long-term contracts
Get in touch
Let's Talk DTC Creative Talent
Tell us your ad platforms, monthly creative volumes, and team structure — we'll match you with the right designers.
Get in Touch
Send us a message with your requirements, or book a quick scoping call — whatever works best for you.
Matched in under one week
Vetted shortlist in 48 hours
Month-to-month, no lock-in
Scale up or pause anytime
Free replacement guarantee
We fix the fit — at no cost
50–70% cost savings
<3% pass our vetting
Your request is in good hands.
Here's what happens next:
Confirmation & scoping
We'll reach out within a few hours to confirm receipt and clarify any details.
Vetted shortlist in 48h
We'll present 1–3 pre-vetted specialists matched to your tools, standards, and timeline.
Start within 1 week
Meet top matches for a fit check — or skip interviews and start immediately.
Want to speed things up?
Book a scoping call now and we can start matching during the call.