Performance Creative
Performance Creative Pod for DTC & E-commerce Brands
A dedicated pod — creative strategist + motion designer + static designer — producing weekly ad creative that feeds your paid media machine. Built for brands fighting creative fatigue.
Your Paid Media Is Bottlenecked by Creative Capacity
Media buying has gotten more efficient. Creative has gotten harder. Ad fatigue sets in faster. TikTok, Reels, and Meta demand weekly content refreshes to keep ROAS stable. Your media buyer knows what to test — but they're waiting on creatives.
A performance creative pod isn't a creative agency. It's a systematic testing machine embedded in your paid media workflow — producing 5–15 new ad variants per week, analyzing performance, and iterating on winners.
Pod Structure — Who's in the Team
A dedicated performance creative pod consists of 2–3 specialists working in concert. Each role is focused on one part of the production and testing cycle.
Performance Creative Strategist
Analyzes ad performance data, identifies winning hooks and formats, writes briefs for weekly ad iterations, and owns the creative testing roadmap.
Scope: Creative strategy, brief writing, performance analysis
Motion / Video Designer
Produces UGC-style videos, product demos, short-form social ads (TikTok, Reels, YouTube Shorts), and animated static variants.
Scope: Video production, motion ads, format adaptation
Static Ad Designer
High-volume static and carousel ad production — consistent testing library across Meta, Google Display, Pinterest, and programmatic channels.
Scope: Static creative production, variant generation
Weekly Output
What your dedicated performance creative pod delivers on a recurring weekly and monthly basis.
5–15 new ad variants per week (static + video)
Creative performance analysis and iteration briefs
Hook testing across headlines, visuals, and CTAs
Format adaptations (1:1, 4:5, 9:16, 16:9)
Landing page creative alignment (above-the-fold)
Monthly creative audit and winner/loser documentation
Tools & Platforms
Your pod plugs into your existing paid media stack — from ad creation through performance analysis.
Meta Ads Manager
Creative testing, A/B frameworks, and performance data analysis for ad iteration decisions.
CapCut / Premiere Pro
Short-form video production optimized for TikTok, Reels, and YouTube Shorts formats.
Adobe After Effects
Animated ads, motion graphics, and branded video overlays.
Figma
Static ad production, design system integration, and batch variant generation.
Canva Pro
High-volume static ad production and template-based variant scaling.
Triple Whale / Northbeam
Attribution data review to inform creative testing decisions.
Performance Creative Demand
The demand for performance-focused creative has grown faster than any other design category. DTC brands running paid social are the primary driver.
60–80%
YoY growth in video and UGC creative demand for paid social
3–5x
More ad variants needed weekly vs. two years ago to beat creative fatigue
~$5K/mo
Starting price for a dedicated LATAM performance creative pod
Pricing Guidance
Performance creative pods start at approximately $5,000/month for a 2-person configuration. Full 3-person pods (strategist + static + motion) run approximately $7,000–8,500/month. All engagements are month-to-month with no long-term contracts.
See how pricing worksFrequently Asked Questions
Common questions about dedicated performance creative pods for DTC and e-commerce brands.
What exactly is a Performance Creative Pod?
A performance creative pod is a small dedicated team (typically 2–3 people) focused on producing high-volume, iteration-ready ad creative for paid channels. The pod includes a creative strategist who owns testing briefs, plus designers who execute static and video variants. Unlike a generalist creative team, the pod is structured around weekly ad refresh cadences.
Who is this for?
Performance creative pods are built for DTC and e-commerce brands spending $30K+/month on paid social (Meta, TikTok, Pinterest), and for growth teams that have exhausted their current creative library. If your ROAS is declining and your media buyer is waiting on new creatives, a dedicated pod fixes the bottleneck.
How is this different from hiring a freelance video editor?
A freelance editor executes tasks — a pod owns strategy and output. Your performance creative strategist analyzes what's working, writes the testing briefs, and coordinates execution across static and video. You get a systematic creative testing function, not just file delivery.
Can the pod work directly with our media buyer or paid media manager?
Yes. Your dedicated pod plugs directly into your paid media workflow. The creative strategist attends performance reviews, pulls data from your ad accounts, and syncs with your media buyer on testing priorities. They operate as an extension of your team.
Do you handle UGC-style content?
Yes — UGC-style motion and video is a core pod output format. Your designers produce UGC-format ads (selfie-style, talking-head hooks, product demo walkthroughs) without requiring external talent. For ads requiring real UGC footage from creators, we can scope that separately.
What does a performance creative pod cost?
Performance creative pods start at approximately $5,000/month for a 2-person configuration (strategist + designer). A full 3-person pod (strategist + static designer + motion designer) runs approximately $7,000–8,500/month. Month-to-month, no long-term contracts.
Ready to Build Your Performance Creative Pod?
Tell us your channels, ad spend, and current creative output — we'll scope the right pod configuration within 48 hours.
Month-to-month · No long-term contracts · Pre-vetted LATAM talent
Get in touch
Let's Talk Performance Creative
Share your channels, ad spend, and current creative bottleneck — we'll scope the right pod configuration.
Get in Touch
Send us a message with your requirements, or book a quick scoping call — whatever works best for you.
Matched in under one week
Vetted shortlist in 48 hours
Month-to-month, no lock-in
Scale up or pause anytime
Free replacement guarantee
We fix the fit — at no cost
50–70% cost savings
<3% pass our vetting
Your request is in good hands.
Here's what happens next:
Confirmation & scoping
We'll reach out within a few hours to confirm receipt and clarify any details.
Vetted shortlist in 48h
We'll present 1–3 pre-vetted specialists matched to your tools, standards, and timeline.
Start within 1 week
Meet top matches for a fit check — or skip interviews and start immediately.
Want to speed things up?
Book a scoping call now and we can start matching during the call.