For DTC & E-commerce
Dedicated Marketing Specialists for DTC & E-commerce Brands
A 5% improvement in customer retention increases profits by up to 95%. Klaviyo-certified lifecycle specialists, paid media managers, and analytics experts — dedicated to your brand, not shared across clients. From ~$2,500/mo.
DTC Growth Stalls When Retention and Attribution Break
You've solved acquisition. Now you need lifecycle and measurement. Email underperforming. Attribution broken. Churn slowly killing profitability. These are solved by dedicated specialists, not agency reports.
20–30%
of DTC revenue from email
Well-run DTC brands. If you're below this, you have an optimization opportunity.
95%
profit increase
A 5% improvement in customer retention can increase profits by up to 95%.
+20% YoY
lifecycle demand
Lifecycle marketing demand growing +20% YoY across DTC — reflecting how much it drives profit.
90%
attribution broken
Third-party cookie deprecation is fragmenting attribution for 90% of DTC brands by 2026.
How DTC Brands Use LatAm Scalers
Email driving <15% of revenue
Well-run DTC brands generate 20–30% of revenue from email. A Klaviyo-certified lifecycle specialist builds the flows, segments, and campaigns that close that gap.
Retention economics
A 5% improvement in customer retention increases profits by up to 95%. A lifecycle manager owns the full retention stack — onboarding, win-back, churn prevention, and LTV optimization.
Attribution blindness after iOS 14
Third-party cookie deprecation is fragmenting DTC attribution. An analytics specialist implements Triple Whale, Northbeam, or MMM to restore visibility into what's actually working.
Paid media scaling
A dedicated paid media specialist owns Meta and Google performance — not a shared agency account manager. Platform algorithm changes hit fast; you need someone who lives in your accounts daily.
DTC Marketing Roles We Place
Lifecycle Email Specialist
Klaviyo flows, segmentation, campaigns, and A/B testing. The 20–30% of DTC revenue that lives in email — owned, not outsourced.
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Marketing Ops Specialist
Klaviyo + Shopify integration, attribution setup, and the data infrastructure that connects ad spend to LTV.
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Analytics Specialist
Triple Whale / Northbeam, GA4, and MMM for DTC attribution as third-party cookies disappear. +27% pay premium.
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Social Media Manager
Organic social, UGC coordination, and community management across TikTok, Instagram, and Meta. 1,600/mo searches for this role.
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Growth Marketing Manager
CAC optimization, retention economics, and cross-channel growth programs for DTC brands at the $10–50M revenue stage.
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Tools Your DTC Specialist Will Use
Klaviyo
Email, SMS, push, and CDP — the DTC lifecycle platform. 350+ integrations, Shopify-native.
Triple Whale / Northbeam
DTC-specific attribution and analytics for multi-touch measurement.
Meta Ads
Paid social performance management, creative testing, and ROAS optimization.
Google Ads
Search, Shopping, and Performance Max for DTC acquisition.
Shopify
E-commerce platform integration for lifecycle triggers, segmentation, and revenue tracking.
GA4
Web analytics, conversion tracking, and audience building for DTC brand properties.
Pricing Guidance
DTC marketing specialists from ~$2,500–$3,500/month full-time. Klaviyo-certified and analytics specialists at the higher end. All month-to-month with free replacement guarantee.
See how pricing worksFrequently Asked Questions
Why is Klaviyo expertise so valuable for DTC brands?
Klaviyo has become the standard DTC lifecycle platform — 350+ integrations, native Shopify connection, email + SMS + push + CDP in one platform. Klaviyo-certified specialists command a premium because they combine technical platform knowledge (flows, segmentation, deliverability) with retention economics expertise (LTV, churn, RFM modeling). Klaviyo expert keywords command $55–70 CPC, reflecting the scarcity.
How much revenue impact can a lifecycle specialist have?
For well-run DTC brands, email and SMS drive 20–30% of total revenue. If you're below that, you're leaving money on the table. Additionally, a 5% improvement in customer retention increases profits by 25–95% (Bain & Company research). A dedicated lifecycle specialist owns these levers as measurable business outcomes.
What does a DTC analytics specialist do differently from a general analyst?
DTC analytics specialists understand the specific attribution challenges of e-commerce — iOS 14 signal loss, cross-channel multi-touch attribution, post-purchase survey methodology, and tools like Triple Whale and Northbeam that are purpose-built for DTC. They build media mix models and incrementality tests that replace last-click attribution as the primary decision-making framework.
Can one specialist cover both email and paid media?
At the $10M-$50M revenue stage, you're better served by two dedicated specialists — one for lifecycle/email and one for paid media. The skill sets, platforms, and mental models are genuinely different. We help you sequence and prioritize based on where your biggest revenue opportunity is.
What does pricing look like?
DTC marketing specialists from ~$2,500–$3,500/month full-time. Klaviyo-certified lifecycle specialists and analytics specialists with Triple Whale/Northbeam experience at the higher end. All month-to-month with free replacement guarantee.
Ready to Build Your DTC Retention Engine?
Book a call to discuss your revenue stage, current Klaviyo setup, and retention metrics.
Month-to-month · Free replacement guarantee · No long-term contracts
Get in touch
Let's Talk DTC Marketing Talent
Tell us your revenue stage, current Klaviyo setup, and where retention/attribution is breaking — we'll match you with the right specialists.
Get in Touch
Send us a message with your requirements, or book a quick scoping call — whatever works best for you.
Matched in under one week
Vetted shortlist in 48 hours
Month-to-month, no lock-in
Scale up or pause anytime
Free replacement guarantee
We fix the fit — at no cost
50–70% cost savings
<3% pass our vetting
Your request is in good hands.
Here's what happens next:
Confirmation & scoping
We'll reach out within a few hours to confirm receipt and clarify any details.
Vetted shortlist in 48h
We'll present 1–3 pre-vetted specialists matched to your tools, standards, and timeline.
Start within 1 week
Meet top matches for a fit check — or skip interviews and start immediately.
Want to speed things up?
Book a scoping call now and we can start matching during the call.