Paid Media Specialist
Hire a Dedicated Paid Media Specialist for Your US Team
Meta, Google, TikTok, programmatic — one specialist who owns your entire paid channel. No agency managing 20 accounts at once. Dedicated performance, embedded in your team, accountable for your ROAS.
Paid Channels Need Full-Time Ownership
Agencies charge 10–15% of ad spend and spread their team across dozens of accounts. Your campaigns get templated strategies and delayed responses. When performance drops, you find out on a monthly call.
A dedicated paid media specialist works exclusively in your accounts — monitoring performance daily, running creative tests, adjusting bids, and optimizing toward your actual business goals. At a fraction of agency cost, with full-time focus.
- Multi-platform — Meta, Google, TikTok, programmatic
- Full-time dedicated — not shared across client accounts
- US timezone — real-time optimization
- No agency markup — your ad spend stays in media
Channels & Capabilities
We match paid media specialists to your specific platform mix — not generalist media buyers who check in weekly.
Meta Ads
Facebook and Instagram campaign strategy, audience development, creative testing, bid optimization, and ROAS management across prospecting and retargeting.
Scope: Upper and lower funnel performance on Meta
Google Ads
Search, Shopping, Display, Performance Max, and YouTube campaigns — keyword strategy, Quality Score optimization, and conversion tracking.
Scope: Intent-driven search and shopping performance
Programmatic & Display
DSP campaign management (DV360, The Trade Desk), audience targeting, brand safety, viewability, and cross-channel attribution.
Scope: Awareness and retargeting at scale
TikTok & Pinterest Ads
TikTok creative-first ad strategy, Spark Ads, shopping campaigns, and Pinterest promoted pins for DTC and e-commerce brands.
Scope: Emerging channels with high DTC demand
Analytics & Attribution
GA4, pixel setup, conversion API, UTM framework, cross-channel attribution modeling, and executive-level paid media dashboards.
Scope: Accurate measurement and channel-level ROI
Performance Creative
Creative brief development, ad copy testing, UGC direction, creative rotation strategy, and fatigue detection for continuous improvement.
Scope: Creative as a systematic performance lever
Common Deliverable Examples
You define the scope and deliverables — your dedicated paid media specialist executes. Here are examples of what specialists in this role typically own:
Full paid media audit and account restructure
Audience strategy and lookalike development
Campaign architecture and bid strategy setup
Weekly creative testing and rotation
Cross-channel attribution and reporting dashboards
Shopping feed optimization (Google, Meta)
Retargeting sequence and suppression management
Monthly performance reviews and budget recommendations
Paid Media Talent Demand
Experienced paid media specialists who own multi-platform performance are scarce in the US market — especially those with both media buying and creative strategy skills.
$64
CPC for "hire paid media specialist" — strong commercial intent
880/mo
Monthly searches for paid media specialist roles
60–80%
Of DTC ad budget typically managed by one specialist at growing brands
Engagement Options
Dedicated paid media specialists on a full-time or part-time basis — or paired with a performance creative for a complete acquisition team.
Individual Specialist
Dedicated Paid Media Specialist
Full-time (40h/week) or part-time (20h/week) paid media specialist — matched to your platform mix, owning your accounts and optimizing toward your business goals.
From ~$2,500/mo
Acquisition Pod
Paid Media + Performance Creative
Paid media specialist paired with a performance creative strategist — the combination that breaks creative fatigue and scales profitable spend simultaneously.
Custom pricing
Pricing Guidance
Dedicated paid media specialists start at approximately $2,500/month for full-time engagement. Specialists managing large budgets ($500K+/mo), multiple platforms, or with programmatic/DSP expertise may be higher. Part-time and pod options are available.
See how pricing worksFrequently Asked Questions
Common questions about dedicated paid media specialists for US teams.
Which ad platforms do your specialists cover?
Our paid media specialists most commonly cover Meta (Facebook/Instagram), Google (Search, Shopping, Performance Max), and TikTok. Many also manage LinkedIn for B2B, Pinterest for DTC, and programmatic (DV360, The Trade Desk). We match by platform mix based on your channels and budget.
Do they manage creative as well as media buying?
Many of our paid media specialists handle both media buying and creative strategy — developing briefs, directing UGC, writing ad copy, and running creative tests. If you have an in-house creative team, your specialist provides the creative direction and testing framework. If you need a dedicated performance creative, we can pair specialists.
How do they handle attribution with iOS privacy changes?
Our specialists are experienced with post-iOS 14/17 attribution challenges — Conversion API (CAPI) setup, server-side tracking, modeled conversions, and multi-touch attribution modeling. They use GA4, triple-touch attribution tools (Triple Whale, Northbeam), and platform-native attribution to triangulate true performance.
Can they manage Google Shopping and Meta Shopping campaigns?
Yes. Shopping feed optimization, Merchant Center management, Smart Shopping/Performance Max structuring, and Meta Catalog campaigns are core deliverables for DTC and e-commerce specialists. They also work with feed management tools like DataFeedWatch or GoDataFeed.
How quickly can we get a paid media specialist?
We typically present vetted paid media specialists within 48 hours after the scoping call. Once platform access and goals are confirmed, most specialists are running campaigns within the first week and delivering initial performance data within two weeks.
What does pricing look like?
Dedicated paid media specialists start at approximately $2,500/month for full-time (40h/week). Specialists managing large budgets ($500K+/mo), multiple platforms, or with programmatic/DSP expertise may be higher. Part-time and pod options are available.
Ready for a Dedicated Paid Media Specialist?
Tell us your platforms, monthly ad spend, and performance goals — we'll match you with a specialist within 48 hours.
Month-to-month · Free replacement guarantee · No agency markup on ad spend
Get in touch
Let's Talk Paid Media
Share your platforms, ad spend, and goals — we'll match you with a vetted paid media specialist.
Get in Touch
Send us a message with your requirements, or book a quick scoping call — whatever works best for you.
Matched in under one week
Vetted shortlist in 48 hours
Month-to-month, no lock-in
Scale up or pause anytime
Free replacement guarantee
We fix the fit — at no cost
50–70% cost savings
<3% pass our vetting
Your request is in good hands.
Here's what happens next:
Confirmation & scoping
We'll reach out within a few hours to confirm receipt and clarify any details.
Vetted shortlist in 48h
We'll present 1–3 pre-vetted specialists matched to your tools, standards, and timeline.
Start within 1 week
Meet top matches for a fit check — or skip interviews and start immediately.
Want to speed things up?
Book a scoping call now and we can start matching during the call.