Marketing Role
Dedicated demand gen specialists for SaaS companies. Lead generation campaigns, ABM support, pipeline development, and conversion optimization. US timezone. Vetted. Month-to-month.
At a glance
Category
Marketing — Demand Generation
Tools
Google Ads, LinkedIn, HubSpot, analytics, landing pages
Pricing
From ~$2,800/mo
Availability
FT (40h) or PT (20h)
Demand Gen Specialists drive lead and pipeline generation for SaaS — managing paid advertising campaigns, ABM initiatives, and conversion optimization. They work backward from SaaS sales cycles and revenue targets, executing multi-channel campaigns to generate qualified leads and support sales pipeline goals.
Demand gen is campaign-driven and analytics-focused — ideal for a dedicated remote specialist. Your Demand Gen Specialist manages paid accounts, creates campaigns, optimizes for performance, and reports on lead flow. LATAM timezone (0–3 hours behind EST/CST) enables real-time campaign monitoring.
Flexible arrangements to fit your capacity needs – dedicated individuals or scalable team setups.
Full-time (40h/week) or part-time (20h/week) specialist managing lead generation campaigns across channels. Owns lead targets, CPL optimization, and campaign performance.
From ~$2,800/mo
Multiple demand gen specialists focused on different channels, geographies, or product lines. Includes demand gen manager for strategy and team oversight.
Custom — based on team size and scope
Specialists are vetted on the tools your team already uses.
Google Ads
Paid search campaign management for lead generation and demand campaigns.
LinkedIn Campaign Manager
B2B advertising platform for account-based and targeting campaigns.
Meta Ads Manager
Facebook and Instagram advertising for multi-audience demand gen campaigns.
Landing page builders
Unbounce, Leadpages, HubSpot landing pages for campaign conversion.
HubSpot / Salesforce
CRM and marketing automation for lead management and nurturing.
Analytics platforms
GA4, UTM tracking, and HubSpot analytics for campaign performance.
Typical outputs produced by a dedicated Demand Gen Specialist for US teams.
Dedicated Demand Gen Specialists start at approximately $2,800–$3,200/month for full-time engagement (40h/week). Part-time (20h/week) and demand gen team configurations are also available. Pricing varies based on experience level, channel specialization (search vs. social vs. ABM), and campaign complexity.
Final pricing depends on experience level, hours per week, and engagement model.
Often paired with or complementary to the Demand Gen Specialist role.
Common questions about hiring a Demand Gen Specialist through LatAm Scalers.
A Demand Gen Specialist focuses on lead generation and pipeline development through paid advertising, content marketing, and conversion optimization. They manage campaigns across search, display, social, and channels to generate qualified leads and support sales pipeline goals.
Demand Gen Specialists create targeted campaigns for specific high-value accounts — customized messaging, account-specific landing pages, and coordinated advertising to engage key decision-makers at target companies.
Demand Gen Specialists typically track CPL (cost per lead), CPC (cost per click), conversion rates, lead quality score, and pipeline influenced by their campaigns. They work backward from revenue goals to set lead targets.
Yes. Most Demand Gen Specialists have breadth across paid advertising (Google Ads, LinkedIn, Facebook) and organic/content tactics. Depth in specific channels is confirmed during the scoping call.
Dedicated Demand Gen Specialists start at approximately $2,800–$3,200/month for full-time engagement (40h/week). US-based equivalents typically cost $70,000–$105,000/year fully loaded — LATAM-based specialists save 50–65%.
Tell us your requirements and we'll present vetted Demand Gen Specialist candidates – matched in under one week. Month-to-month, free replacement guarantee.
Month-to-month · Free replacement guarantee · No long-term contracts
Get in touch
Share your scope and requirements – we'll match you with vetted Demand Gen Specialist candidates fast.
Send us a message with your requirements, or book a quick scoping call — whatever works best for you.
Matched in under one week
Vetted shortlist in 48 hours
Month-to-month, no lock-in
Scale up or pause anytime
Free replacement guarantee
We fix the fit — at no cost
50–70% cost savings
<3% pass our vetting
Your request is in good hands.
Here's what happens next:
Confirmation & scoping
We'll reach out within a few hours to confirm receipt and clarify any details.
Vetted shortlist in 48h
We'll present 1–3 pre-vetted specialists matched to your tools, standards, and timeline.
Start within 1 week
Meet top matches for a fit check — or skip interviews and start immediately.
Want to speed things up?
Book a scoping call now and we can start matching during the call.