Marketing Role
Dedicated lifecycle email specialists for DTC and SaaS. Retention marketing, automated sequences, SMS campaigns, and customer journey optimization. US timezone. Vetted. Month-to-month.
At a glance
Category
Marketing — Retention
Tools
Klaviyo, Drip, HubSpot, SMS platforms
Pricing
From ~$2,500/mo
Availability
FT (40h) or PT (20h)
Lifecycle email specialists own retention economics — a function that's critical but often under-resourced. With +20% YoY demand and email representing 20–30% of DTC revenue, your Lifecycle Email Specialist builds automated sequences, segments audiences, and optimizes journeys to maximize lifetime value. Working with your data team, they move customers through engagement, purchase, and VIP tiers.
Email and SMS campaigns are data-driven and asynchronous-friendly — ideal for remote work. Your Lifecycle Email Specialist works in your email platform (Klaviyo, HubSpot), builds sequences, runs analytics, and iterates on performance. LATAM timezone (0–3 hours behind EST/CST) enables real-time support.
Flexible arrangements to fit your capacity needs – dedicated individuals or scalable team setups.
Full-time (40h/week) or part-time (20h/week) specialist managing all lifecycle email sequences, SMS campaigns, and retention optimization. Owns customer journey design and performance metrics.
From ~$2,500/mo
Multiple lifecycle specialists for large-scale DTC operations or multi-brand portfolios. Includes retention marketing leader for strategy oversight.
Custom — based on team size and scope
Specialists are vetted on the tools your team already uses.
Klaviyo
Leading DTC email and SMS platform for segmentation, automation, and retention marketing.
HubSpot / Drip
Alternative email automation platforms for SaaS and B2B lifecycle campaigns.
SMS providers
Twilio, Attentive, or native SMS via email platform for multi-channel retention.
Analytics platforms
Amplitude, Mixpanel, or native analytics for customer behavior segmentation.
Data warehouse / SQL
Access to customer data for advanced segmentation and cohort analysis.
Slack / reporting dashboards
Team communication and real-time performance tracking.
Typical outputs produced by a dedicated Lifecycle Email Specialist for US teams.
Dedicated Lifecycle Email Specialists start at approximately $2,500–$3,000/month for full-time engagement (40h/week). Part-time (20h/week) and retention team configurations are also available. Pricing varies based on experience level (email marketer vs. retention strategist background), platform specialization, and campaign volume.
Final pricing depends on experience level, hours per week, and engagement model.
Often paired with or complementary to the Lifecycle Email Specialist role.
Common questions about hiring a Lifecycle Email Specialist through LatAm Scalers.
A Lifecycle Email Specialist designs and executes retention marketing through email and SMS. They create customer journey sequences — welcome series, product education, re-engagement, win-back, VIP tiers — and optimize for open rates, click rates, and conversion. For DTC, lifecycle email represents 20–30% of revenue; for SaaS, it's critical for retention metrics.
Lifecycle specialists typically manage email as primary channel and increasingly SMS for retention. They may also oversee push notifications and in-app messaging depending on your platform stack.
They segment customers by lifecycle stage, purchase history, and behavior; design targeted sequences to move them through journeys (onboarding → product discovery → purchase → VIP); and optimize based on churn risk data and engagement metrics.
Lifecycle email demand is growing +20% YoY, particularly in DTC. Email remains a 4–5x ROI channel for retention, making lifecycle specialists increasingly valuable for customer retention and revenue optimization.
Dedicated Lifecycle Email Specialists start at approximately $2,500–$3,000/month for full-time engagement (40h/week). US-based equivalents typically cost $60,000–$85,000/year fully loaded — LATAM-based specialists save 50–60%.
Tell us your requirements and we'll present vetted Lifecycle Email Specialist candidates – matched in under one week. Month-to-month, free replacement guarantee.
Month-to-month · Free replacement guarantee · No long-term contracts
Get in touch
Share your scope and requirements – we'll match you with vetted Lifecycle Email Specialist candidates fast.
Send us a message with your requirements, or book a quick scoping call — whatever works best for you.
Matched in under one week
Vetted shortlist in 48 hours
Month-to-month, no lock-in
Scale up or pause anytime
Free replacement guarantee
We fix the fit — at no cost
50–70% cost savings
<3% pass our vetting
Your request is in good hands.
Here's what happens next:
Confirmation & scoping
We'll reach out within a few hours to confirm receipt and clarify any details.
Vetted shortlist in 48h
We'll present 1–3 pre-vetted specialists matched to your tools, standards, and timeline.
Start within 1 week
Meet top matches for a fit check — or skip interviews and start immediately.
Want to speed things up?
Book a scoping call now and we can start matching during the call.